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Tetsuo
Imai graduated from Tokyo University in 1964, the year Japan welcomed the
world to the Tokyo Olympics. “It was a great feeling to welcome the
world to our city,” Imai says. “I never forgot that feeling, so I knew I wanted to keep on welcoming the
world to Japan.”
After
20 years as a “salaryman” Imai became an entrepreneur in 1985,
founding the company now known as Prime Intelligence. His mission from the
outset was to bridge the gap between Japan and global business.
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Since
then, Imai has helped a variety of foreign players to successfully enter
the Japanese market – including Business
International, Input, Individual and NewsEdge.
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Much of this work has involved market
research and strategic planning, but Imai has always faced outward.
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“I
know that even the best idea in the world isn’t worth the price of a cup
of coffee if you can’t sell it,” says Imai. “And I enjoy the
personal contact that comes with the sales process. So I still like to get
out there myself and sell.”
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Beyond
its global outlook, that sales focus has given Prime Intelligence a
network of 500+ high-level industry and government contacts – and a
practical, streetwise sensibility.
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“We’re
not just about ideas and information, we’re about results,” says Imai.
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